Hi there!

My name’s Alex and I study UX Design at Hyper Island.
I’m a hobby novelist, professional disc golfer and musician, as well as an ex-teacher.

In 2018, I walked into an old, neglected building that belonged to a music school which, just like the building, was at the edge of a precipice—falling apart, student by student, from the lack of organizational structure, customer and employee trust, and without the trace of a goal.
Not a single student showed up that day.

Over the next 2 years, I worked my way up from teacher to local manager to external CEO.
When I was promoted to local manager, we had less than 30 students in Skåne and over half of them were mine. I learned that we had a branch in Stockholm, too, with a handful of teachers and another 30 students.

When I left in 2023 to pursue my studies, I left a school with over 250 students and 30+ employees. We had individually-tailored lessons, a 2-year music program, student concerts, and a goal to deliver high-quality music education to aspiring musicians with the ambition to break into the music industry.

I’ve always loved working with people and I feel like my calling in life is to guide, inspire, and bring out the best in others—and through UX I’ve found the perfect medium to see that goal through.